Demand is growing for RPC Containers Market Rasen’s redesigned reusable JUGIT™, the core of Dairy Crest’s innovative new concept in milk packaging.

The JUGIT™ system offers consumers a pouch-based format that uses substantially less packaging material than conventional plastic milk containers. The milk bag system offers a 75% less packaging weight advantage over the traditional plastic milk bottle –the normal way that supermarket milk is sold. Once placed into the reusable JUGIT™, a spike perforates the bag so the milk is ready to pour.

Since its launch, the JUGIT™ has been distributed widely throughout the UK and as interest in the JUGIT™ has been strong from overseas, it is now being exported worldwide to many countries which already have their milk packed in milk bags.

‘Our customers have been immensely supportive of the milk bag initiative throughout the project, seeing the environmental benefits in terms of reducing packaging waste and a lower carbon footprint compared to plastic bottles,’ explains John Middleton, Senior Brand Manager at Dairy Crest.

Working closely with Dairy Crest during 2010, the JUGIT™ was redesigned by the RPC Design Team to enhance its convenience and performance and almost a year on, demand for the JUGIT™ continues to grow throughout the UK and worldwide.

‘The diversity of countries ordering JUGIT™ is fascinating, giving confidence that milk bags have a long term future and that JUGIT™ is a system that works,’ said Bruce Margetts, RPC Market Rasen’s General Manager.

For further details please contact
RPC, UK
Web: www.rpc-group.com